Ads featuring wind send a powerful message
If you were watching the NFL playoffs this weekend, you might have seen this ad for Duracell batteries. The brilliant 30-second spot demonstrates the ability of wind turbines to help deliver a powerful, positive message, even when the subject is only tangentially related to wind. It is batteries that are being advertised, after all, and they could be powering anything--a digital camera, for instance. But here they are being used to power a voltmeter, a key piece of safety equipment used by wind technicians when they are performing maintenance on a turbine. But wait--there's more. The technicians using the meter--and who are photographed standing dramatically atop the towers--are students at a wind technician training ...





